American Century Investments:
The Lab Coat
American Century Investments:
The Lab Coat
American Century Investments:
The Lab Coat
American Century Investments:
The Lab Coat
American Century is a global investment firm — one that happens to be owned by a medical research institute working on cures for cancer, Alzheimer's, and more. In fact, 40% of American Century's dividends go to the Stowers Institute every year, totaling over $2 billion to date. Try explaining that in a :30 commercial that runs once a year during a celebrity golf tournament. So in addition to the typical TV spots, TiNY invented a tradition inspired by the Masters Green Jacket: a trophy stitched with the actual research, the actual thinking. A winner's lab coat! Whenever someone sees it, it begs the question: why a lab coat? And whoever wears it tells the story for us. Carson Daly and Dylan Dreyer kicked it off on the Today Show. Steph Curry wanted it, and Larry the Cable Guy tried it on, and when Mardy Fish won it on air, he carried the question straight to the Rich Eisen Show on ESPN — telling the Stowers story the moment he sat down.
American Century is a global investment firm — one that happens to be owned by a medical research institute working on cures for cancer, Alzheimer's, and more. In fact, 40% of American Century's dividends go to the Stowers Institute every year, totaling over $2 billion to date. Try explaining that in a :30 commercial that runs once a year during a celebrity golf tournament. So in addition to the typical TV spots, TiNY invented a tradition inspired by the Masters Green Jacket: a trophy stitched with the actual research, the actual thinking. A winner's lab coat! Whenever someone sees it, it begs the question: why a lab coat? And whoever wears it tells the story for us. Carson Daly and Dylan Dreyer kicked it off on the Today Show. Steph Curry wanted it, and Larry the Cable Guy tried it on, and when Mardy Fish won it on air, he carried the question straight to the Rich Eisen Show on ESPN — telling the Stowers story the moment he sat down.
American Century is a global investment firm — one that happens to be owned by a medical research institute working on cures for cancer, Alzheimer's, and more. In fact, 40% of American Century's dividends go to the Stowers Institute every year, totaling over $2 billion to date. Try explaining that in a :30 commercial that runs once a year during a celebrity golf tournament. So in addition to the typical TV spots, TiNY invented a tradition inspired by the Masters Green Jacket: a trophy stitched with the actual research, the actual thinking. A winner's lab coat! Whenever someone sees it, it begs the question: why a lab coat? And whoever wears it tells the story for us. Carson Daly and Dylan Dreyer kicked it off on the Today Show. Steph Curry wanted it, and Larry the Cable Guy tried it on, and when Mardy Fish won it on air, he carried the question straight to the Rich Eisen Show on ESPN — telling the Stowers story the moment he sat down.