Avantis Investors is one of the best-kept secrets in financial services. Known to less than one in ten Financial Advisors. And practically zero retail investors. They needed to make a big splash with a small media buy - in the American Century Celebrity Golf Championship - to tout the benefits of their actively managed ETFs.

They said they needed a couple of spots. We made nine. In one day.

They all start the same way, but each has a different, more hilarious ending. And they only ran once. On purpose. Driving home the message that in life and in investing, paying attention matters.