American Century Investments has an incredible story but it had been a challenge for them to communicate it in a compelling way. On the one hand, it’s complicated. They’re an investment firm that founded a research institute to cure life- threatening diseases and when you invest with them you help fund that research. On the other hand, it’s actually quite simple. And, while you’re at it, win a Platinum Marcom award.

Do well for yourself.

Do good for humanity.

Do whatever else you want.